Ford is back in Brazil, and this news brings a breath of hope and innovation to the Brazilian automotive sector. After ceasing production operations in 2021, the American automobile giant returns with full force, doubling its number of employees and significantly increasing its investments in automotive technology and innovation.
Expansion of the Research Center in Camaçari: Global Innovation
One of Ford’s main strategies in this new phase is the expansion of its research center in Camaçari, Bahia. This global innovation hub now has a staff of 1,600 professionals, including engineers and researchers, becoming a global reference in the development of automotive software and advanced automotive systems. The center has already developed three new engines that are being used on several Ford platforms around the world, reaffirming Brazil’s importance on the global technological scene.
Why is Brazil Essential to Ford’s Global Strategy?
The choice of Brazil as Ford’s main technological development hub is not by chance. The combination of qualified and creative labor with robust government incentives, such as the recent Mover Program, creates a highly favorable environment for the automotive sector. This program expands tax benefits for companies that invest in sustainable technologies, attracting even more investment to the country.
Ford’s New Product Strategy
Ford’s new strategy focuses on developing and importing pickup trucks, SUVs and light commercial vehicles, which has already resulted in a 40% increase in sales by 2023. The company also continues to invest in autonomous vehicle research at the test center in Tatuí, São Paulo. These initiatives demonstrate Ford’s commitment to future technologies and sustainability.
Ford and Airbus: Major Investments in Brazil
Ford is not alone in this wave of investments in Brazil. Airbus, the global aeronautics giant, is also expanding its operations in the country, with the production of helicopters in Itajubá, Minas Gerais. These investments demonstrate how Brazil is establishing itself as an attractive hub for technology and engineering, promoting economic development through innovation and changing the country’s industrial scenario.
Ford’s return to Brazil, combined with investments from companies like Airbus, puts the country on the map as one of the main centers of technological innovation in the automotive and aeronautical sectors. With adequate incentives and qualified labor, Brazil has everything it needs to increasingly stand out in this global scenario.
Source: Click Petróleo e Gás
